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Research News Friday, 11/10/2024
Association struggles to win classical music fans
Participants at the meeting of the 8th tenure of Viet Nam Musicians Association shared the view that the organisation should further co-operate with television to promote more newly composed works.

"If new works are not widely promoted, the association's activities would be reduced to just that of a wandering art troupe," said musician Tran Manh Hung, commenting on the lack of publicity surrounding new orchestral works.

He further said that many members in the association lacked sponsorship or support to perform, and that they had few opportunities to introduce their works to the public.

"There are many talented people in the association who are performing artists, music critics and music teachers. The association should be able to present a strong performing unit. But until now, we've had to rely on television or performance organisers to promote our work," he said.

"I think the association should be more active in closely co-operating with radio and television stations to introduce new works, especially by young musicians," he concluded.

Musician Do Hong Quan, who has been chairman of the association since 2005, admitted that the association had been rather passive in advertising serious musical works to the public.

In the meantime, the media including radio, television and the press had focused on music that had commercial appeal with the majority of the public and young people in particular, he said.

"If the works composed every year by association members were widely publicised to the public, the domestic musical scene would have a wider choice of options available," he said.

According to musician Luong Minh, who is head of the Music Department of Viet Nam Television's VTV3, various Viet Nam Television channels including VTV1, VTV3 and VTV6 had spared no efforts in introducing new works to audiences through special programmes such as Bai Hat Viet (Vietnamese Songs) and Tac Pham Moi (New Works).

Bai Hat Viet gathers a council of prestigious experts and has praised many influential works.

"However, the number of such programmes is fairly small, while there are too many popular music programmes available on commercial available TV channels," he said.

Minh held that the media might not be an absolute solution. Because to change public perceptions of traditional music away from commercial music would have to involve a modification in people's tastes, primarily through musical education at schools.

He believed that once professional musicians had enough work opportunities, serious high-brow musical forms including classical symphonies would be more common, and the public would hopefully change their tastes.

Addressing the meeting, Politburo member To Huy Rua, secretary of the Central Committee of the Communist Party, shared his concern for the difficulties facing the association. He confirmed his support for the development of closer co-ordination between concerned agencies to overcome the current obstacles and develop the most effective solutions to enhance the development of domestic music.

At the end of the meeting, Quan was re-elected as chair for the next five-year-term. Musicians Tran Long An, Nguyen Duc Trinh and Pham Ngoc Khoi were selected as vice chairmen.

The association also developed its orientations for musical development in the new term (2010-15), in which it aims to establish an advanced and professional music environment full of traditional identity, and humanity. The association will insist on fighting against ‘wrong' musical trends, which travel too far from traditional values. It will further facilitate musicians, especially young ones to go field trips to compose more realistic works. The association will also organise an annual music day on September 3. 

(VNS)

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